How Your Air Quality Could Be Harming You + What To Do Ft. Mike Feldstein, CEO Of Jaspr

Today I’m speaking with Mike Feldstein, the founder of Jaspr Co, to explore the critical topic of indoor air quality and its hidden dangers.

In this episode, we uncover how the air we breathe inside our homes and workplaces impacts our health and well-being, and discuss practical solutions to create safer, healthier environments.

Mike Feldstein is an entrepreneur and the visionary founder of Jaspr Co, a company dedicated to improving indoor air quality through innovative technology and sustainable practices. With a mission to raise awareness about the importance of clean air, Mike is a leading voice in the fight against air pollution, offering practical tools to protect and enhance indoor spaces for better health.

Follow Him on Instagram: https://www.instagram.com/mike.feldstein/ & https://www.instagram.com/jasprco/

Timestamps

00:00 Introduction to Air Quality Awareness
03:01 Understanding Indoor Air Quality
06:05 The Mold Dilemma
08:59 Mold Testing and Remediation Insights
11:46 Airborne Particulates and Pollution
14:55 The Role of HVAC Systems
18:04 Indoor vs. Outdoor Air Quality
21:01 Cooking and Air Quality
23:47 Personal Experiences with Air Quality
28:46 Navigating Parenthood and Household Roles
31:35 The Journey to Entrepreneurship in Education
34:14 The Impact of Environment on Health
38:03 Understanding Air Quality and Filtration
49:01 Building a Business with Customer-Centric Values

Transcript

[00:00:00.300] 
KAYLA BARNES-LENTZ: Welcome to the Longevity Optimization podcast, where we discuss longevity, optimal health, nutrition, peak performance, cognitive excellence, and so much more.

[00:00:11.100] 
KAYLA BARNES-LENTZ: All right, Mike. It's a pleasure to have you here with me today.

[00:00:13.470] 
MIKE FELDSTEIN: Thank you. It's a pleasure to be here in this beautiful, acoustically perfect tree house you have.

[00:00:19.220] 
KAYLA BARNES-LENTZ: Thank you.

[00:00:20.380] 
MIKE FELDSTEIN: I guess it's not a tree house, but it feels like one from the inside.

[00:00:22.680] 
KAYLA BARNES-LENTZ: It actually does. Yeah, you're the first person that's called it a tree house, but I like it.

[00:00:26.610] 
MIKE FELDSTEIN: Look, we're up in the trees.

[00:00:28.070] 
KAYLA BARNES-LENTZ: I know. I know, up in the palm trees. So today, we're going to be talking about a super important topic, something that everyone that lives indoors should be thinking about, or lives at all, actually, should be thinking about. We're going to talk about air quality, your air filter, which you sent me the first one, I think a couple of months ago, and I've been obsessed with. It's the Jasper. I want to start with air quality problems in general. If you're in the health industry, you're aware that something's going on here. But if you're and you've never owned an air filter, you might think that the air in your home is safe. Can you just talk to me about air quality inside, outside, the basics?

[00:01:10.450] 
MIKE FELDSTEIN: That's a lot of stuff. I just like to level set It's crazy to me that we even are having this conversation because how did we not pay attention to air? When we were growing up 20 years ago, you would just drink tap water. Nobody thought of anything else. It was just water. Water was water. And then you're thinking back and you're like, that plastic hose water did take us a little bit plasticky. Maybe it was. And then eventually, you discovered filtered water. In the last 10, 15 years, it's quite prevalent. And then when you go back, you realize that tap water tastes pretty horrible. You can taste the chemicals in it. So without the awareness, your taste buds weren't able to detect all the chemicals in the water. But then when you started drinking You're drinking filtered water, all of a sudden, you can pick up on the plastics and the chemicals. I call it calibrating your taste buds, calibrating your sensors to detect these things. So we eat two, three pounds of food in a day. We drink two or three liters of water if we're really good water drinkers, and we breathe 10,000 to 20,000 liters of air no matter what.

[00:02:21.190] 
MIKE FELDSTEIN: You can't really do an air fast. So it's the first thing we do when we're born. It's the last thing we do when we die. And what water is to fish? You Fish live in water, and people live in air. We don't really realize that we're living in it, which is why when you move your arms around, it feels like you're swimming because you can even feel air. But you can't really see it. And because you're in it, you don't notice the differential smell until you walk into a new environment. And even when you do, you get used to it very quickly. So broadly speaking, because it's the only thing we do when we're awake and asleep, it's the thing we do most of in our lives, because once we stop, our lives are over. There's just no awareness that we're in the water. I think that's where it begins. And my background was in wildfire restoration, hurricanes, floods, toxic mold cleanups. I was testing, remediating buildings and homes. If people were sick at home and didn't know why, we were the detective who would... If somebody lived at home and they just generally felt unwell, whether they realized it or not, and then they would go camping or traveling somewhere new or another the part of the world, and they'd feel great.

[00:03:32.060] 
MIKE FELDSTEIN: And then when they came home and got sick again, and they had this aha moment, Is my home making me sick? And that's where we would come in to go in and do a deep dive in their home and figure out. We were like the MRI or the functional medicine doc for the home. So go do a lot of testing and figure out, is your home making you sick? And more than almost always, the indoor environment was very poor. So indoor air is 5 to 10 times dirtier than outdoor air, and that's average, and it can get a lot worse than that. So that's just a little bit of a level set on... I only discovered it because I was testing people's air before, during, and after I would clean up their mold situation. And what insurance companies and buildings were considering good, it's like when your regular family doc, if you aren't really on a proactive health journey, they're like, We're doing a blood test. They don't even tell you what it is. It's just blood. Then they call you if you have cancer or something. But if you're not dying this week, nobody even calls you.

[00:04:31.750] 
MIKE FELDSTEIN: You don't even know what they're testing for. No one was optimizing for optimal. They were just optimizing for not critical. And then the exact same thing is true in our indoor environments.

[00:04:41.570] 
KAYLA BARNES-LENTZ: Yeah, absolutely. I am really concerned with indoor environments. I've done ERMI testing. I've had multiple people come out and do inspections. Just because I would love to stay in the mold point for a second, because it doesn't have to be visible mold for people to actually be exposed to it. It can be hidden somewhere. It can be in a wall. What were you seeing? Talk about what you were finding with mold, because I don't think people understand how dangerous it can be.

[00:05:11.700] 
MIKE FELDSTEIN: It could be very dangerous, but at the same time, it could also... They call it the mold rush, and mold is gold. Those are two sayings that are prevalently used in the mold removal industry.

[00:05:24.500] 
KAYLA BARNES-LENTZ: Big time.

[00:05:26.020] 
MIKE FELDSTEIN: Well, think about it. If you're a contractor who's used to renovating bathrooms, maybe you get a thousand or $2,000 for ripping up a bathroom, maybe four or $5,000 for ripping up a basement. Add a zero to that if there was mold there. Oh, wow. The scope of work doesn't change very much. Yeah. So if you're remote, let's say you have mold in a bathroom and you're gutting that bathroom. All that really would change is we would add a six-millimetre Poly. We would basically contain the air to isolate that room. We would set up industrial air scrubbers, which are big air purifiers in that room and outside that room. We would surgical Goal removal, we call it. We would remove the mold from the infected area. Usually, it's not a huge area. We would double bag it, take it out of the house, and then we would use antimicrobial and HEPA vacuums and basically wipe the surfaces. That's mold removal. Now, if we're talking about a basement, we're just containing the whole basement. If we're talking about a hotel room in a hotel, we're containing that room. We're closing off all the vents and making sure that that environment is not sharing the air with any other environment.

[00:06:30.350] 
MIKE FELDSTEIN: We're removing the mold and getting it out. So your cost didn't go up 10 times. The setup was a little bit longer, but because of the fear associated with the mold, the price was much higher. It set the market much, much higher. In most states, and in Canada for sure, mold remediation is not a regulated industry. When I became a certified mold remediator at the IACRC, they're like the gold standard, floods, fire, mold, et cetera. It was a two-day course.

[00:06:59.920] 
KAYLA BARNES-LENTZ: Wow.

[00:07:00.660] 
MIKE FELDSTEIN: And lunch was a lot of that day.

[00:07:02.760] 
KAYLA BARNES-LENTZ: Wow.

[00:07:03.540] 
MIKE FELDSTEIN: It's a two-day course. So I got certified in floods, in fire, and all that stuff just because insurance wants you to have those certificates. In the actual course, we would watch a video of a cigarette being tossed in a garbage and the house burns down. And they would teach us stuff like, When you're done remediating a home, don't forget to use the lemon deodorizer. By the way, there's no lemons in it. To go pump your spray all through the house because they go, If it smells clean, the customer will feel like it's clean. So this was like how we were trained in the industry. That's terrible. It was rough. It was bad. It was really bad. So when someone's calling a certified mold inspector, that doesn't mean very much. Experience means everything. Credentials means nothing. It's like a several hundred dollar two-day course. It's a joke. And I bet you they do them virtually now. Probably, yeah. So go deep. Make sure you know what you're doing. Typically, the difference between a $3,000 mold removal quote and an $80,000 one, sometimes it's legit, sometimes it's how good they are at selling fear. I'll bring it back because I don't want to say that mold is not a problem.

[00:08:11.510] 
MIKE FELDSTEIN: The problem is it's the Wild West. No, there's the ERMI, there's the aerosols, there's tape lifts, there's a bunch of different tests. Most tools, if you just use one tool, certain tools skew false negative and false positive. The ERMI is designed to be a very alarmous tool. It always comes back positive because you're testing your dust, and it's red and it's scary. So ERMEE was the perfect tool for a restoration company to get a blank check to do exhaustive investigative, ripping your walls apart all over. Oh, wow. Ermee is well-designed for that. So if you own a restoration company, you love when the naturopath calls you and says, Hey, we got someone. We just did a microtoxin urine test. They got the mold. You You go to their house, do an Ermie, they're freaking out, you're getting their house. Most of the time when someone leaves their house to go stay in another house, that house is probably moldier than the house they came from. So mold is everywhere. It's outside, it's inside. Florida, incredibly moldy. Arizona is incredibly moldy, Even though it's a dry desert because you have the contrast of temperature. So you have a ton of condensation.

[00:09:20.300] 
MIKE FELDSTEIN: And the reason why a lot of places get so moldy in Florida and stuff is because a lot of hotels and buildings, they literally turn off the air conditioner to save power. They're trying to save the energy, but then because it's stagnant, the air is not moving, they get really moldy. People should be concerned about mold. Now, first of all, mold usually smells most of the time. If you If you like mold to the point where it's an issue, any mold inspector who's been doing it for a while will tell you when they go into someone's house, after they've done the two-minute walkthrough, you know if there's mold. 99.9% of the time. The rest of it is just you getting the data to show the customer. Because the best mold inspection actually is mold dogs, mold canines. I wanted to know that was the thing. I was hanging out with a guy named Jason Earle last night from Got Mold, and he had the first mold-trained canine in the country. Oh, wow. You can't beat the mold dog. These guys sniff bombs and stuff. So they can find mold and they'll get you. They're precise.

[00:10:18.890] 
MIKE FELDSTEIN: I love that. If someone actually had a leak, water damage, history of leaks, it could be a roof leak, it could be a kitchen leak, a bathroom leak, follow the water, get the water removed. And if you have real mold, call at least three or four companies. Get one-off Facebook marketplace, get one-off Craigslist, get two off Google. Because a lot of time you call the Google guy and he subs it to the Craigslist guy.

[00:10:40.470] 
KAYLA BARNES-LENTZ: Really interesting.

[00:10:41.490] 
MIKE FELDSTEIN: Because the Google guy always charges two or three times more than the Craigslist guy. But sometimes the same person is coming to your house. But for a lot of people, it's airborne mold that can also impact them. But think about it like pollen. It's an allergen. So for some people, pollen is debilitating. For other people, it's not a big deal. Also, how good are they at naturally detoxing? How allergic to it are they? What are the levels? If you have physical mold, you have multiple quotes, and proceed cautiously. Airborne mold, it's like if you have... I usually tell people not to test their water, because if you have city water, it's always bad. So what are you going to do? Spend 3, 4, 5, 6, 700, $1,000 testing your water. A hundred % of the time, all roads lead to getting water filtration.

[00:11:31.740] 
KAYLA BARNES-LENTZ: Without a doubt. I would never even waste time to spend water testing. There's no point. You can go to the EWG, too, and you can look. They've done the test on water, and you can look up your local municipality and just find it there. Yeah, agreed.

[00:11:46.190] 
MIKE FELDSTEIN: I felt horrible. If you have bad water, do you, A, rip up all your pipes and walls and replace the pipes, or B, just filter your water? Yeah. Even if you have compromised pipes and there's chlorine in the system, If there's a good filter at the point of use, whole home, sink, shower head, there's various ways you can filter your water, but it comes through a pipe, and then you filter it before you consume it. With air and mold, for example, a lot of the time, if people have moderately moldy air, it's an air problem. When we were doing mold testing, you're not supposed to test someone's home for two or three days after it rained. No one does this. Imagine the business. We book you for a job on Wednesday. It rains Tuesday. We cancel your job. You don't want to pay us. You don't want to pay the mold company. The mold company has an employee to pay. So no one, I've never met anybody that actually does that unless there's... I've never actually met someone who goes by that standard. So I was charging people $1,500 to test their air. Almost every time it was like, it's not critical, but it's pretty bad.

[00:12:56.830] 
MIKE FELDSTEIN: Like, your VOCs are high. There is some mold, they're in some chemicals, your dust is bad. You guys should get air filtration. This is when I was only in the consulting business. Then it's like, they just paid 1,500 or more. I'm like, that would have been a good air filtration budget for them. Yeah, that's true. I was feeling bad that I was taking. It was like charging them $1,000 to test their water. Then it was like, Sorry, no budget anymore for a water filtration system. We put it all into the test. That's why I felt like I wanted to cross over from the ripping people's homes apart and testing their air and get to the solution side. Because if you're a hammer, everything looks like a nail. When your business is ripping up and gutting homes, you're indoctrinated in that world thinking that's the only way. It feels very good to have crossed over. So now we can just educate people about air and recommend practical solutions. And when you do have a significant mold issue, if you're a tenant, leave. It's not worth it. Almost every state, the laws are pretty tenant friendly when it comes to mold.

[00:13:58.560] 
MIKE FELDSTEIN: So get out of there. Chatgpt is really good, by the way, at mold law. So if you're like, I'm a tenant in, name your city. I have mold in my place. Give me a letter that I can send to my landlord. And is there any landlord tenant boards? If so, help me with that process. It's amazing. We'll give you a really scary letter to send to your landlord to make them think that they're about to get sued for all the health issues you've ever had, and your release will be terminated. You might even get a refund.

[00:14:23.490] 
KAYLA BARNES-LENTZ: Yeah, that's a great tip. Okay, well, I'm glad we went deep in the mold a little bit there because it's It's important. But what else is in the air? What other particles, particulus, what are we looking for, and what are we able to filter out that can be harming us?

[00:14:40.170] 
MIKE FELDSTEIN: So outside, you have outdoor pollution, and you got indoor pollution. Both of them are inside. Because our indoor environments, people imagine their home is this haven. The outdoor air comes inside and then gets more polluted indoors. And your furnace filter, it's called the furnace filter because it's a filter for your furnace. So I use a Murv 8. I use the weakest furnace filter I can because I want more ventilation and more airflow. Your furnace was never designed to be an air filtration unit. They don't pretend it is when you buy one. Aftermarket companies started to throw filters on furnaces, but you really decreased the efficiency in the airflow of the unit. So we actually spent a couple of years trying to develop a whole home air filter first, and we tested all of them, and it was not an effective solution. Quick question.

[00:15:26.890] 
KAYLA BARNES-LENTZ: What is, this might be really not educatable—what is an HVAC system?

[00:15:33.790] 
MIKE FELDSTEIN: Hvac means, I'm glad you asked, because now it reminds me that I should probably explain that. Hvac means heating, ventaling, ventilation, air conditioning. An HVAC, if your furnace broke right now, who would you call? What would you Google? And who would he call?

[00:15:48.110] 
KAYLA BARNES-LENTZ: That, I don't know.

[00:15:49.090] 
MIKE FELDSTEIN: Okay. Before you were married, furnace is broken, it's really cold.

[00:15:52.650] 
KAYLA BARNES-LENTZ: I was always in an apartment renting.

[00:15:55.200] 
MIKE FELDSTEIN: Property manager or something?

[00:15:56.300] 
KAYLA BARNES-LENTZ: Yeah, exactly.

[00:15:57.950] 
MIKE FELDSTEIN: And you'd say, My furnace is broken. So Yeah. The guy who fixes furnaces and air conditioners and vents and stuff, what plumbers are to water, HVAC guys are to air. Okay. So HVAC means basically in the general residential setting, if someone says HVAC, they mean all the mechanics. Furnace. They mean furnace and air conditioning in one word. Both those things. You're heating and cooling systems. Okay.

[00:16:20.200] 
KAYLA BARNES-LENTZ: So it's nothing to do with purification at all.

[00:16:22.470] 
MIKE FELDSTEIN: No, but a lot of people and buildings, commercially, they put an air filter on the HVAC unit. So it's like, Now my whole home will be done. But the The thing is your furnace turns on and off throughout the day. In LA, your furnace probably hardly ever runs because it's already temperate. So when that fan is not running, you're not cleaning any air, and you can't focus the attention of the clean air. So your bedroom, someone could have a baby sleeping in a nursery, and then this random room in their basement, and they're both being filtered the same. I want to maximize my cleaning. I want the cleanest possible air where I'm sleeping, where I'm working in my living space, not equally distributed. So that's HVAC.

[00:17:02.380] 
KAYLA BARNES-LENTZ: I can't imagine the filtration on the HVAC system, if it is there, that it's that good.

[00:17:07.000] 
MIKE FELDSTEIN: No, it's not. It's like a piece of paper. It's like a very thin filter to like 15 bucks at home.

[00:17:10.560] 
KAYLA BARNES-LENTZ: Like not actually probably doing much of anything.

[00:17:12.210] 
MIKE FELDSTEIN: So some people buy an intense one thinking like that's the filter for their air. That's for hair, dog fur, dust, a screw that falls in the vent to not to break the motor and the furnace in your filter. It's like you're an oil filter in your car. You have a cabin filter that's supposed to make your air cleaner in in your car. It doesn't do very much. If you look at the filter, it's a joke. It's like, if this little water bottle I'm holding, everyone, was a HEPA filter, even if it was the best filter in the world, it's way too small to do anything here. So people would look at 99.99 %. But because it's tiny, it's not moving the needle. So to answer your question, so outside, you have all the pollution stuff. So you have restaurants, you have cars, both their exhaust fumes, the rubbers from their tire. Where do you think that stuff goes?

[00:18:05.360] 
KAYLA BARNES-LENTZ: They're always doing road construction work up here. Well, not always, but as of late they are. I hate walking past there. Me and my husband hold our breath while we're going on our evening walk because it's like tar, and all this stuff is like, mucked up in the air.

[00:18:20.960] 
MIKE FELDSTEIN: I remember, if you smell something, whether it's trash, poop, or asphalt from road construction, if you're smelling it, it's because you're breathing it. I know. For example, your digestive system is way better. It has way more intense filtration systems and acids and stuff in your gut than your respiratory system. So arguably, you'd be less harmful to have a little spoonful of whatever it is than be inhaling it direct into your bloodstream.

[00:18:51.410] 
KAYLA BARNES-LENTZ: I know. That's why we literally hold our breath and just walk us down.

[00:18:54.140] 
MIKE FELDSTEIN: And smell is a beautiful thing. I used to have a horrible sense of smell. Thank God, I fixed it. Yeah. Good? I can breathe. I can smell things. It's just like, what an incredible tool to navigate the world with. Yeah, outside, you got all the car stuff. You got the restaurants, you got the factories, you got the Roundup. Even if you're not using Roundup on your lawn, glyphosate, Everybody is.

[00:19:15.490] 
KAYLA BARNES-LENTZ: 100% airborne because I do this test. I do these thousands of labs every quarter, and I look at a total toxic burn, and my toxins are so low. Glyphosate is low, but it's still present. I have not even eaten a piece of inorganic food in over a decade. Obviously, we have Jasper's throughout the house. I don't think it's this environment, but just being out in the world, travel, you're somehow getting glyphosate exposure.

[00:19:42.560] 
MIKE FELDSTEIN: Yeah, there's certain things you just can't avoid. It's like we're always breathing mold, we're always breathing pollen, we always have some heavy metals. There was a crazy study in the UK that showed the average human breeds one credit card worth of microplastics every week. So if you think about that, they went deep. They tested people's dust, they tested their air. Like, 98% of every sample had microplastics. And indoor air had like 5 to 7 times more than outdoor air. So you think it as this outdoor issue, but it all comes inside. And then outside air is way better than inside air. Because nature's air purifier is sun, UV light, the best UV light of all time, wind, natural hydroxyl radicals, stirring the pot, rain to wash things away, and then trees. So indoors, we left those four things outside. Might have a little plant, but it's not the same as thousands of trees. So, yeah, out there, you got all the pollution, the allergens, the mold, wildfire, smoke, depending on the time of the year, or if it's winter in some places and people are using their fireplaces, that can be pretty rough, too. And then indoor pollution, so you have all that stuff.

[00:20:52.970] 
MIKE FELDSTEIN: But then you also have your VOCs from your furniture, from your carpets, the fire retardants on your couch. There's tons of PFAS and all that stuff. Your paint, your drywall, your flooring, your cabinets.

[00:21:07.390] 
KAYLA BARNES-LENTZ: Your bed, probably.

[00:21:09.150] 
MIKE FELDSTEIN: Oh, yeah. A crazy amount of formaldehyde in most beds. You've got your... And I'm speaking generally, your house and the way you live is not normal or ordinary, but it can't be perfect. So you have all the chemicals that people clean with. The dishwasher soap. And dishwashers are one of the only appliances that that aerosolize, that don't vent outside. So if you have a stove or an oven, it vents outside. If you have a dryer, it vents outside. Why do you think it smells so soapy when people use their dishwasher? At the end, it just... You get a nice cloud of toxic steam to end off the cycle, just letting me know your dishes are clean. So inside, it's everything. And then you got the mold. If you have pets, that takes it to a whole new level. And then cooking. Yeah. Cooking is big. People just think, how bad it could be even if they're eating healthy food. When you have high heat and protein, it creates pH, which is Polysilic Aromatic Hydrocarbons. It's the same exact thing when we were doing wildfire smoke remediation after huge fires, we'd be testing homes for Hexchrome, PAH, and a few other things.

[00:22:11.960] 
MIKE FELDSTEIN: But the same thing we were testing after wildfires is the same thing When you cook, and you're not just getting the grass-fed steak with your oil or the butter or your tallow or whatever. It's the byproducts of that high heat and the protein that gets created. Then if it's not being adequately vented, all of those airborne particulates make their way into the couches, the carpets, everything that's porous, that can absorb stuff. It gets filled with those particulates. So then whenever you're walking on it, or the air is blowing on it, or your dog runs across it, or your kids on it, it just keeps recirculating itself. Analogy I really like to use is if you think about your... If water is to fish, what air is to people? Our homes are like fish bowls. So people are obsessively cleaning their canners, mopping their floors, vacuuming their surfaces, washing their dishes, or wiping all the surfaces. That's like having a fish tank. And every day you clean the bowl, but you don't change the water or filter the water. Very quickly, that's going to be murky green water that's disgusting, even though you're wiping the perimeter of the bowl every day.

[00:23:20.140] 
MIKE FELDSTEIN: Our indoor air is very much the same. If you're not changing it and you're not filtering it, you can wipe the walls and the counters all you want. But a good hyg home, you should have an integrated approach of surface cleaning and air cleaning. Then collectively, the fish tank will be clean.

[00:23:34.050] 
KAYLA BARNES-LENTZ: I love that.

[00:23:34.890] 
KAYLA BARNES-LENTZ: Hi. We're taking a short break from the podcast to discuss a new community that I have launched. I want to preface this by saying that I will continue to post content on my social platforms and conduct interviews on this podcast that are both free and applicable to both sexes. But as a woman, I have unique insights and perspectives on female health. I recently launched my first ever paid offering, and this is a female-only health optimization optimization and longevity community. If you are a male, you can skip... Let me re-do that part. If you are a male, you can skip this portion of the podcast, or you can forward this information to a female that you think would be interested. I set out to create the most valuable longevity optimization community for women. I have spent over the last decade dedicating my life to human optimization and have dived deep into the female-specific optimization and protocols. This is a place I want you to learn everything you need to know about optimizing your health, longevity, and mindset. I made this a community only for women because I wanted us to be able to be open, which I didn't feel could be done in the comment section of my Instagram.

[00:24:45.610] 
KAYLA BARNES-LENTZ: I also love the idea of women sharing protocols of what's working best, and everybody within the community can offer valuable insights to each other and support. Members get weekly and bi weekly Ask Me Any Things, exclusive content and protocols like articles, videos, and a whole host of courses, and you'll receive up to date female longevity science. You'll also get community in connection with like-minded women, access to virtual and in-person events with me, and your membership will help support female human studies in the very near future. You can learn more about this membership on my website, kailabarns. Com.

[00:25:26.870] 
KAYLA BARNES-LENTZ: And you're so right about the cooking thing. So I make dinner every single night for us. And anytime I go to cook a steak, so I'll put the steak in the Sous vide. We always do, of course, grass-fed, grass-finished, wagyu, it tastes amazing. But I put the steak in the Sous vide with a silicone, not a plastic bag. But then every time I go to put it on the cast iron, I just do 30 seconds on each side or so, Jasper kicks up right away. That's actually why, if you notice, I had it positioned near the kitchen because I wanted to help fix the air after.

[00:25:55.750] 
MIKE FELDSTEIN: So it might actually be better off on the other side of the room. Really? Yeah, you should test it because if you think about it, the air is going up, and air creates a pattern, like a current. So oftentimes, I have a Jasper. My Jasper, that's 40 feet from my stove, and then I have one about 15 feet away. Often, the 40-foot one kicks on way before the other one. Interesting. Just proximity. As long as it's in that same room, I would just put it in the most convenient place. If you think about it, if someone uses sunscreen at the beach, you smell that thing like 100 feet away in every direction. It's not just you. Imagine there's 50 people around, you all smell it. So all of that air just got filled very quickly. If you took a bowl of water and you added two or three drops of red food coloring, within a couple of seconds, all of the water is perfectly equally distributed. So your air is the same. So the proximity and the location thing, it's not a big deal.

[00:26:56.600] 
KAYLA BARNES-LENTZ: Yeah, that makes sense because also the Jasper in my office will kick on, too, when you're cooking. When you're cooking? When I'm cooking.

[00:27:01.960] 
MIKE FELDSTEIN: Yeah, especially if your HVAC is running. I've seen four or 5,000 square foot home. Katie uses a litter buck. And within a few seconds, the entire home, every Jasper is red.

[00:27:11.870] 
KAYLA BARNES-LENTZ: Oh, my gosh. See, this is why I'm not having a cat. It's not a bad idea. I can't imagine. I don't want poop to be in the house in a box. It feels so unnatural.

[00:27:23.310] 
MIKE FELDSTEIN: People do that with their babies.

[00:27:24.940] 
KAYLA BARNES-LENTZ: Yeah, I heard the story. I mean, this makes a lot of sense. Tell this story because- People got mad at on the Instagram for that one.

[00:27:31.490] 
MIKE FELDSTEIN: Why? It was really funny. Well, I'm pretty sure people... I don't personally have any friends who comment on Internet stuff. There's a certain type of person. I don't know if it's bots or people, but they got lots of underscores in their name. It's pretty funny. We had a couple of Instagram videos do really good recently, and one of them was me telling the story about my wife, Rachel, who is... Maybe I'll change how I tell the story, but it's the same story. No, I'll tell the exact same. I don't care. It's the truth.

[00:28:02.100] 
KAYLA BARNES-LENTZ: We'll just hold on that point because lately, my husband and I have gotten tons and tons of press, and it's been such a blessing. It's very exciting. My page went from being very... Everyone that was on my page was really loving and great and supportive. And it's shifted a little bit. I've started to get these comments, just making claims. So you just can't worry about it because you're never going to please everybody. And whatever the type of person is that goes to someone's page that they don't know and that they don't follow to leave a comment. Give them relationship advice? Yeah. I'm like, this is very odd. I would never waste the time to do that, ever.

[00:28:39.610] 
MIKE FELDSTEIN: And I wasn't even thinking about it. My sister was like, Have you seen the comments or whatever? I'm like, Actually, I haven't. He's like, You should look. And she was hysterically laughing. And I had a hard time understanding why it mattered, and I still don't think it does. I'm like, Okay, so let's say there's 50,000 views on a video, and likely there's a lot But let's just say there's 50 or 60,000. So that's a football stadium of people, an NFL team stadium filled with people. And out of that stadium, there's 50 or 60 drunk hooligans. Duh, we're at a football game. If you think about a stadium and then a few freaking people streaking and hooligans and all kinds of behaviors, it gives you a container to view the amount of people because it's like, those are the ones on the Jumbotron on the big screen, but everybody Everybody else is just watching the game. So I'm like, look at the shares. Look at that stuff. Because most people that like a video, they share it with someone they care about instead of give a comment. So basically, when my daughter, Aria, was six months, we were living in British Columbia, and we were using a diaper pale thing, and the room smelt like shit, real bad.

[00:29:56.150] 
MIKE FELDSTEIN: And dawned on me. Luckily, I had my air quality testing gadgets, and I was able to test the air. But when there's a lot of pool in the air, there's a bunch of bacteria. Obviously, there's pool in the air. So one thing people got mad about, they're like, There'd be no bacteria in the air. I'm like, Have you tested it before? Yeah, there is. The other one is, so I was like, Rach, my wife's name. I was like, Yo, it stinks like pool in there. It's probably gross for Aria. By the way, babies breathe 60 to 100,000 times a day. Adults breathe 10 to 20,000 times a day. The respiratory rate is super high. So little babies in there, can't even talk. It smells like pooh. I'm like, I think we should take the diaper pail, the poohy diaper is directly outside. And Rach was like, No. Like, Yo, that's a lot of work, man. First baby, It was. Rightfully so. And I mean, this was my suggestion, and she disagreed kindly. And I said, Cool. Tonight has a rite of passage. Let's put the diaper pail in our room and see what it feels like.

[00:30:58.530] 
MIKE FELDSTEIN: But I'm going to sleep on the couch tonight. She was like, it instantly clicked because she was like, I'm not doing that. Then as soon as she realized it, she never put the Poohy diapers in the room again because these diaper pails are supposed to be air tight, and they're not. Most people were like, take out the trash with the husband. They're like, I hear a guy who's useless. How about you take out the trash? It was funny. I enjoyed the banter. I actually tagged Rachel in some of those comments and stuff. Then I had a couple of people to my defense, but it was just really funny. Then it's true. So my sister's feedback is like, Why don't you reframe that story to, Why don't we take out the trash instead of, Why don't you take out the trash? I'm like, You know what? That's okay. Really, it was a team effort. We do make the decisions together, but She was definitely chief diaper officer for sure.

[00:31:47.440] 
KAYLA BARNES-LENTZ: Yeah, I mean, but you know what? I'll just say this. We're at a time in society where, you know what? First of all, people's marriages internally should be able to work how they want to work. And it's not the internet's job to judge that. But also, it's okay for men and women to have different jobs within a household. That's fine. In my house, my husband does take out the trash, but I take out the trash in my own office, and I put it in the bigger trash. I do trash. I do trash. I do trash. What's the trash out, right? But I cook all the meals. It's okay. We don't all have to do everything together. I know that we love that at this point in society, but it's okay for there to be delineation within the home. I think it's actually far more efficient.

[00:32:27.610] 
MIKE FELDSTEIN: She was a labor and delivery nurse. And then when we were living in Canada, her shift was 07:00 AM to 07:00 PM.

[00:32:34.990] 
KAYLA BARNES-LENTZ: Yeah, they have no shifts.

[00:32:36.330] 
MIKE FELDSTEIN: So in Canada, in the winter, it's pitch black from 05:00 AM. So the sun goes down at 04:00 PM. So you wake up and it's black. And then she drives to work and there's no windows in the hospital, works 12-hour shifts in bright light, and then leaves and it's pitch black, drives home in the blizzard, so she could go days without seeing the sun.

[00:32:58.130] 
KAYLA BARNES-LENTZ: Horrible.

[00:32:58.700] 
MIKE FELDSTEIN: And then driving in blizzard's both ways. We had kids. I stepped up the work game, and she was able to stay at home. She's like, This is my dream. Being with my young children at home doing motherly stuff, she's like, I'm blessed that I get to do this. I don't want help at the house. Then people would judge on that, which is totally fine. But I was like, We were very happy that she had no money stress. She doesn't know where the money comes from. This was a really reasonable trade. Now Hopefully by the time this drops, I won't say the name of it, but we're in the process of buying a school. Amazing. That she will run. So now everything changes. Now it's a full, we got to get more help, and we got to rearrange the whole thing because now it's like she's going to have a business.

[00:33:44.730] 
KAYLA BARNES-LENTZ: Are you going to do like an unschooling type school or like traditional type school?

[00:33:49.030] 
MIKE FELDSTEIN: It's a Montessori. I've been in business for 25 years. It's an amazing school, but we're going to make it more amazing, more entrepreneurial. So typically be there like homeschool, super lonely and has its own challenges, even though there's really cool things to like about it. But it's lonely. You're like a one for the mom or the dad or whoever's running the school. You're like a solo school. You're the principal, you're the teacher, you're the disciplinarian. There's no kids. You're trying to find programs and stuff?

[00:34:16.930] 
KAYLA BARNES-LENTZ: Well, so my husband was one of six, and his mom home-schooled them all. And we're going to home-school, too, and we have kids. But I'm excited because sometimes people, they band together in community. This is the best. Yeah. So then it's like it doesn't have to be so lonely. Here, I'm excited because my friend Dr. Casey, she can do the health and metabolic health of the kids programming or something if we all live near each other. You know what I mean? You still get some community.

[00:34:43.960] 
MIKE FELDSTEIN: But that's really independent on where you live, if you have a community. Totally. But that's totally an option. Then public school is just rough and sucks. No way. No way. Then there's these fancy private schools where it's like, they're trying to teach them all to be like, valedictory and track stars. Super weird there, too. They don't go outside. Then there's these awesome nature schools, and I'm generalizing. There's these awesome nature schools, but it's not too hippy. I like the hippy stuff, honestly. But they don't learn anything. With this school, it's a really good balance, huge screened in porches. They can learn stuff with fresh air. It's only 60, 70 kids, six or seven teachers. Everybody drives their golf cart or walks there. It's a very small community community feel. Then we're going to start to bring in entrepreneurs and local teachers. Even though the kids are 6, 7, 8, 9, 10, there's going to be an hour and a half of physical exercise every day. Good. They got rid of gym. They got rid of gym in school.

[00:35:42.250] 
KAYLA BARNES-LENTZ: Everything about school is so unnatural. It's like waking up in an unnatural time, being seated in a chair and being extremely focused. You're in trouble or have ADHD if you don't. It's crazy. You're not meant to be a kid in sitting in a chair all day long and then not having exercise. I've heard that That gym sessions or classes are now going by the wayside because they're not inclusive or something. It's very weird in schools right now.

[00:36:11.750] 
MIKE FELDSTEIN: There's a term, there's a thing I've been obsessing over lately. Have you ever heard of this term called zucosis?

[00:36:17.140] 
KAYLA BARNES-LENTZ: No.

[00:36:18.110] 
MIKE FELDSTEIN: Zucosis is what happens to animals in captivity. So elephants live 17 years in zoos and 55 years in the wild. Dolphins swim 100 miles a day in the ocean and none in captivity. So whether it's the primates, the birds, whatever, when they study all the animals, animals in captivity are struggling. Depression, anxiety, mental health, cancer, autoimmune, diet, all this stuff. So natural. Sounds like another type of animal, right? So if you think about it, this blows my mind. So the average American Western world, we spend over 95 % of our time indoors. And probably for a lot of people, it's more like 99. So that means the average prisoner in a maximum security prison who's getting an hour or two outside in the yard is spending more time outside with community and fresh air and sun than the average free person.

[00:37:09.170] 
KAYLA BARNES-LENTZ: I mean, yeah, I'm not surprised. I mean, I definitely can see how people... It's like moving from box to box to box. I gave a talk last night here in LA on female health, and then I said the exact same thing. It's like you move from your house, which is a box, to your car, to a box, to your office, which is a box. This is so unnatural. And we see it in the statistics. I mean, chronic disease, air is a huge part of it, but also being inside, being sedentary, not moving our bodies. All of it is all contributing. Yeah.

[00:37:38.220] 
MIKE FELDSTEIN: Yeah. Then it's like we have... I call subdivisions, suburbs, the zoo, and the homes, the cages. Same with apartment buildings. The building is the zoo and your unit's a cage. I haven't been able to unsee it. Then I started looking at all the health trends and then looking at animals and captivity, and it's the same exact thing. Totally. I mean, yeah. Then the average home? It breaks my heart when you hear, America has a housing shortage. We're short 4 million units. We need to build 4 million units by 2031. It's like, why? You're calling them units. It makes you manufacture them. They're coming off an assembly line. You cut down the whole forest, you build thousands of cookie cutter homes with horrible materials as fast as you can. Don't let anything breathe. Then they're just viewing. No point in the process is the architect and the developer, and the builder saying, how do we make the most healthy homes possible? Even think about the layout of the average home. The living room for living is typically two couches facing a TV on the wall. So it's like, get off your screens, kids. Family time. Let's all go to the living room and watch the giant iPad together.

[00:38:46.610] 
MIKE FELDSTEIN: So the layout of the home, the layout of the community, the off-gassing, the building materials, the water, the whole thing. So it's like, if you think the food problem is going to be hard to solve, we got millions of homes that are built poorly. So to me, Jasper is this bandaid solution. The reason that the logo is a tree in a mountain is because we should strive for a world where you don't need water filters or air purifiers anymore. Ideally, we shouldn't need to filter our air because the air was perfect as it was in it to be. We just keep messing up the air. But I do believe that we will... Things usually get worse before they get better. If you look at air over the centuries, it's actually way better than it was 100 years ago because so much power was coal and fire and smoke. So the amount of... It's actually trending in a good direction. There's plastics, and we have pollutions in cars and other things, and it's not perfect. But I do actually think overall it's moving in a decent direction. But I view Jasper has this cheap bandaid solution, cheaper than buying a new house and building a custom home in the jungle.

[00:39:51.170] 
MIKE FELDSTEIN: The best thing you could do for air is move to the rainforest. For everybody else, we have to work with what we got.

[00:39:58.690] 
KAYLA BARNES-LENTZ: I mean, our My ultimate goal is to, I'm going to hire a biological home builder, move out in the middle of nowhere, biodynamic farm, the whole nine yards, super fresh air. But I'll still have Jasper's then. I'll still have super great air filtration then because I just think it's a bedrock of a healthy home all the time. I could walk through. Even our couch in there is a non-toxic couch. Our bed is 100% organic, got certified. But if I were to start with just one place, I would start with the air and I would start with the water. You can just clean up those two. You're already going to be immensely better in terms of health than without.

[00:40:32.890] 
MIKE FELDSTEIN: So I love that. And they take no willpower.

[00:40:35.840] 
KAYLA BARNES-LENTZ: Yeah, totally. They just work on it.

[00:40:36.950] 
MIKE FELDSTEIN: It costs money, and then you plug them in and they work. Usually, the stuff that's good for us is bad for us. Horrible food, it could be... I mean, you've maybe gone past that point. But for the rest of us, delicious, horrible burgers, fries, fat, salt, addictive food. It's delicious, and it's addictive, and it's associated with sports, and and the chicken wings and all that stuff. And typically, super healthy, clean food is not as delicious as the bad food and the snacks and the junk food.

[00:41:07.960] 
KAYLA BARNES-LENTZ: Well, that's because it's engineered to be addicting, right? Like these foods that you're referring to. Yes. There's food scientists making it. I'm sure you know that. Yeah, totally. They're creating it to be addictive, whereas the cow is not creating the steak to be addictive. You know what I mean?

[00:41:26.660] 
MIKE FELDSTEIN: But I completely agree. But normally, often the bad behaviors are the path of least resistance. It gets easier to go down that path. But when you talk about nobody prefers a glass of shitty tap water to filtered water or gross air to good air. So It's this guy, Dean Jackson, called Jasper, The Laziest Way to be Healthy. That's a great point. Every day, your willpower won't be dialed in. You might not go to the gym that day. My willpower certainly wanes. But at least when it's a bad productivity day or I didn't get the steps in or whatever, it's like, if I drink filtered water and I breathe filtered air all day, at least my floor is that much higher.

[00:42:11.130] 
KAYLA BARNES-LENTZ: That's true. That's very true. It's HEPA filtration, right?

[00:42:16.590] 
MIKE FELDSTEIN: And carbon.

[00:42:17.450] 
KAYLA BARNES-LENTZ: Can you walk us through what those both mean and what they're both doing?

[00:42:21.420] 
MIKE FELDSTEIN: Hepa just means high efficiency particulate air. Okay. Truthfully, most air purifiers have great filters in them.

[00:42:28.730] 
KAYLA BARNES-LENTZ: Okay.

[00:42:29.330] 
MIKE FELDSTEIN: Most of them, even the cheap $99, $2.99 filters, the filters themselves are pretty good. The reason they don't work at all is they're too small. So the other filter is called a carbon filter or activated carbon. That So the HEPA is designed to filter particles, mold, smoke, bacteria, things you could see under a microscope, physical particles. The carbon is designed for gasses and odors, so it doesn't filter things. It absorbs things. Gas will flow right through a filter, but through a HEPA filter, which is just like pleated paper, very tight. And then you have a prefilter, which is designed to capture big particulate. But most filters have a reasonably good filter. It will capture almost all the particles. The problem is if they're tiny, they're not changing enough air. So it's like if you have a 10 by 10 room with a space heater, might the room up. But if you put it into your big open home, you can't use a space heater instead of a furnace. It's too small to get the job done. Unfortunately, everybody thinks through buying stuff through the lens of an Amazon filter. They just say extra large. It's like a TV makes sense.

[00:43:45.550] 
MIKE FELDSTEIN: How many inches? Okay, 4K. It's binary. I want 4K. I want a 75-inch TV for my wall. It works. It makes sense. They started to try to do the same thing with air purifiers and square footage. Square footage has nothing to do with air purifiers because it's cubic volume. People are like, How many square feet does it cover? This is the normal number one question someone asks when they're buying air purifiers is, How many square feet does it cover? The worst question ever. Cubic volumes will matter, which is length times width times height. But your HVAC system matters. How much is it mixing the air in your home? So if you go to target, you'll see an air purifier for 2.99, and it says extra large air purifier, multi-room, 1,500 square feet. What they didn't tell you is, what does covered mean? Does covered means the air is 1 % cleaner or 80% cleaner? They leave that part out. So it's really a lot of trickery. They say, Our filter filter is 99.97, whatever. Great. That's per pass. It's not moving enough air. And then they show you the extra, extra large rooms. So I say Jasper filter is up to about a thousand square feet with eight foot ceilings in one main open room.

[00:44:55.050] 
MIKE FELDSTEIN: If I was using the same benchmark that the $200 air purifiers were, We would be saying seven or 9,000 square feet. This is not true. So they're not telling you how much it cleans the air in the room. So, yeah, the big problem with most filters is their fans and their motors are way too tiny. They're often made from plastic, which is decomposing itself in your home. Also, it breaks my heart that the average consumer electronic has a one-year warranty. They would love to have a three, or a five, or a 10-year warranty, but they can't because if they would sell more, But they know their products don't last much longer than a year. So a big difference that we were able to do is by using commercial-grade steel, commercial-grade fans and motors, I expect the average Jasper to last about 30 years. Wow. So that's why we went with a timeless steel design. Because if they break, it's on us. We have to ship you a brand new one and cover the shipping both ways. So I enjoyed this challenge as a business to try to make a company that made us put our money where our mouth was.

[00:45:59.420] 
MIKE FELDSTEIN: Yeah, I When we start breaking, we're screwed. We have to keep... Whereas an average trend now in consumer electronics is planned obsolescence. They want to make the TV or the fridge or whatever. Back in the day, your stove would last you like a generation. And now you're changing all your appliances every five years. We can save all the little plastic bags that we want. But when we're replacing our cars every three years and our appliances every five or seven years, it's crazy talk.

[00:46:27.570] 
KAYLA BARNES-LENTZ: Yeah. No, that makes a lot of sense. Okay, so just so I have a full grasp, it's not the square feet you need to do the- It's cubic volume. Cubic volume, which is the ceiling, the floor to ceiling, and the width. And how do you...

[00:46:42.390] 
MIKE FELDSTEIN: So if you're about to buy- Just keep it simple for someone, though. It's Really simple. So I'll bring it back to simplicity because it's complex, but then we can bring it to simple.

[00:46:49.700] 
KAYLA BARNES-LENTZ: Okay.

[00:46:50.980] 
MIKE FELDSTEIN: You typically would want... If you want a whole home... If you want filtered air in one bedroom, just your bedroom, one is good. Put it in your bedroom. Then if you want whole home filtered air, you're going to need one per bedroom and one in your living room. So it's really more about a room thing. If you have a massive living room, great room, 20-foot vaulted ceilings, huge space, then you put two in the living room. And if someone doesn't care about noise, like those little cheap plastic ones, if they're in a bedroom on full speed, they still do a half-season job, actually. Same with the DIY air purifiers. You can make your own air purifier for $150. It's pretty good. It's way better than most of the stuff that you see at the store. The problem is, typically, it's loud and it's ugly. So you can get a kettle at Walmart for $19. Heets your water just fine, looks trash, you put it in the counter. But if you're just a kid in college, who cares? You're going to get the cheap kettle. There's something for everybody. But if you're like, I want it to look good on my counter.

[00:47:54.280] 
MIKE FELDSTEIN: I don't want it to be plastic. I'm going to get a glass one or a metal one and pay $80 or $90. That's the category we're in. So people have a choice when they look at a market. It's like you can get something that's really effective, but it's going to be loud and ugly, but it'll do a great job. Or you can get something cute and cheap, but it won't be effective. Or you can get something That's why Jasper is $1,000 and not $400, because we made something that was beautiful and effective. So for somebody who cares that it looks beautiful in their home and it can go against the corner, we make sense. For people who don't If you're not aware about that, we don't make sense.

[00:48:31.790] 
KAYLA BARNES-LENTZ: Yeah. No, it definitely is beautiful. It's actually the first air purifier that I've put inside of our actual living space because I before just had them in the peripheral. Because I've worked hard to try to have a Wabi-sabi type wheel upstairs. It's like this matte white eggshell. Is that the color of the Jasper? Do you call it?

[00:48:55.750] 
MIKE FELDSTEIN: I don't know. People have different names for it.

[00:48:57.690] 
KAYLA BARNES-LENTZ: Some off-white eggshell eggshell. And yeah, metal.

[00:49:01.450] 
MIKE FELDSTEIN: Free-range chicken and egg.

[00:49:03.070] 
KAYLA BARNES-LENTZ: Free-range chicken, yeah. Eggshell. That's the one.

[00:49:05.990] 
MIKE FELDSTEIN: Exactly. That should be the name of the color. Free-range chicken eggshell.

[00:49:09.720] 
KAYLA BARNES-LENTZ: Yeah, that should be the color. But it's so beautiful, and you can just tell it's super sturdy. And your guys use customer service. We've talked about it before, but that's another huge, amazing part of your company.

[00:49:21.520] 
MIKE FELDSTEIN: For the first three years, we didn't have e-commerce. The first year, the only way you could buy Jasper was to call me. Literally. Call me or Thomas or nick. There's three of us at the time. Wow. So for the first 1,000 customers, most of them were dentists and doctors. Back then, Jasper was $2,000 because we only sold to doctors. We used to be called Jasper Medical. Oh, wow. And then we got it in the 1399, and now closer to a thousand. And the big thing that we learned by, literally, if you wanted to buy it, there was a request to quote, there was free consultation, and there was call us. And we just had a phone number because my background was the mold removal guy, the blood, the fire. I was like a local blue collar guy that would come to your house in a pickup truck, and my name was probably Mike the mold man in your phone. So when I started manufacturing Jasper, I was still operating like a local... We would deliver the units, we would take away the packaging. I was still running it like a local business, and then it's like, Oh, this is dumb.

[00:50:18.860] 
MIKE FELDSTEIN: I never thought in a million years somebody would buy an air purifier for over $1,000 on the internet. I didn't know anything about e-commerce. People would call us. They'd tell us about their mold situation, about their about their asthma, about their sleep problems. We would talk on the phone for an hour, and then I would send them a quote. I was literally running it like a home service. How old was this? Four years. Oh, my God. 2020, during COVID. Wow. That's how we operated. It took me three years to develop the product. And then I was doing it the way I always did stuff. And then in 2023, in January, I'm like, Let's try turning on the e-commerce button. And the funny thing is, within one minute, someone bought one. I'm like, This is a joke. Like, Rach, was that you? Yeah. But it's funny because we were only selling one a day at the time. So it was such a fluke. That was in a minute or two of turning on the Shopify thing, like,ching, 1399. So now I'm like, Oh, instead of talking to every customer, one at a time on the phone for an hour or two.

[00:51:17.560] 
MIKE FELDSTEIN: Why don't you just go on podcasts, find people who have health-aware, conscious audiences, teach them a thing or two, and then they tell other people. This is the coolest thing ever. Has someone who was driving to the house being being Mike, the mold man in your phone, this is way better.

[00:51:33.170] 
KAYLA BARNES-LENTZ: Yes. I love that. I agree. But you're creating a great product, and that's what really matters. I've spent so much time in my life, I'm not new to this industry by any means, and It's been a slow build to get to the level over here. But I've had to spend so much time researching products, and it's so nice that you've built something that it's just the best, and then you don't have to question everything else. So I think that you guys are going to do a special code for the audience, right?

[00:52:01.500] 
MIKE FELDSTEIN: We are going to, yes. So there's a reason why you can't find Jasper at Best Buy at Walmart, at Amazon. We don't sell through any of those places. And there's two reasons why. Number one, if we sold directly through them, we wouldn't have the ability to come talk to health-conscious audiences like yours and give them good savings because it would all go to the retailer. But the real reason why is because when you buy something at Amazon or Best Buy and it doesn't work, you just go. There's no one who knows anything about the product, knows anything about your your situation, and you just return it, and you're frustrated, and you lost half a day. The reason why we work with customers directly is literally, if someone calls us or texts us about their situation, they're going to get a few minute voice note back from someone on our team. We don't have a sales department or a customer support department. We only have people who are in the field as air quality experts. We just have an education department. Whether you're a Jasper customer or not, we just talk to you all the same.

[00:52:56.180] 
MIKE FELDSTEIN: What that allows us to do is when we're going on podcasts and talking to a health-conscious audience, give people an awesome discount. Also, Black Friday is coming up. Yes, it is. It's going to be next week because today is November 22. What we're going to do is Jasper's are typically 1199, so we're going to have a $400 off code.

[00:53:16.610] 
KAYLA BARNES-LENTZ: Oh, my gosh. That's a great savings.

[00:53:18.840] 
MIKE FELDSTEIN: I will tell you right now by Black Friday, our back orders are probably... It could be 6-8 weeks.

[00:53:26.710] 
KAYLA BARNES-LENTZ: Wow.

[00:53:27.330] 
MIKE FELDSTEIN: It could be 6-8 weeks. November 22nd. So what we're going to do is November 22nd through December second, the code is going to be live. But this deal, when you're hearing it now, it won't be anywhere on our website, it won't be on our social media, it won't be on our email. It'll be nowhere. It's only going to be exclusive for your community and those who are listening to this episode early, November 22nd, today. The code is Kayla, and the website is jasper. Co, J-A-S-P-R. C-o, no E. The code is Kyla. Not only is it $400 off, if you buy more than one, we have bundled discounts on our website, too. So if someone buys two, three, or four, they save an additional 10, 15, or 20%. It's $400. It's the same. Basically, it starts basically from 799. Normally, retail is 1199. Somebody buys one at 799. Up to four gets as low as 625 each. And if, let's say, somebody buys four and then they split it with a friend or a family, whatever, they just message us. We'll create a custom code with them so then a few people can each get their own filters and their warranty and all that, but share on that group price together.

[00:54:36.680] 
MIKE FELDSTEIN: That's amazing. So for anybody out there who's been thinking about clean air, this is your sign, and hopefully that helps some people.

[00:54:43.810] 
KAYLA BARNES-LENTZ: I love that. If you have the ability to stock up, I would highly recommend it. We have one in almost every room. We're going to have now one in every. One more is coming, so we'll have one in every room. I literally can't think of a better gift to give yourself, your family, someone that you love, then clean air.

[00:55:05.530] 
MIKE FELDSTEIN: I love it. So some people buy it for their baby's nursery. And the coolest thing is that kid, if that kid is going to go to college, that kid will take the same Jasper to college as they have in their baby's room now. Because the way the warranty works, if it ever breaks, we ship a brand new one the next day. You take the new one out of the box, you put the old one back in the box. In there, you'll already find a prepaid shipping label that we covered. And then we schedule UPS to come to front porch and pick it up. Because I hate when I have a product with a warranty and they want my receipt and video and pre-authorize my credit card, and then I got to get a weird-shaped box. Then I got to go to FedEx. I just spent half a day. We're like, Let's make that a Jasper problem and not a customer problem. If that kid's in college and 15 years later, we call it the last air purifier you'll ever need to buy.

[00:55:49.830] 
KAYLA BARNES-LENTZ: I love that. That's quality. That was fun. I love that. Well, I have one more question.

[00:55:56.130] 
MIKE FELDSTEIN: I'm here for it.

[00:55:57.130] 
KAYLA BARNES-LENTZ: You know what I've been thinking a lot about is chemtrails. What do you think about that? I mean, I don't know. Is it getting inside? What are they spraying in the air? I have no idea.

[00:56:06.400] 
MIKE FELDSTEIN: Because even if I stood out here with my particular meter, it'd be impossible for me to... Unless I bought a prop plane and followed it, which, hey, we could do it sometime. Yeah, we might want to. First, my initiative next year, which anyone here wants to be a part of, keep your eye on us. We're going to do a big campaign to ban scents in Ubers.

[00:56:26.940] 
KAYLA BARNES-LENTZ: Yeah, I know. It should be an option, not an Uber. It says That's the ultimate goal. No.

[00:56:32.260] 
MIKE FELDSTEIN: Uber X, Uber Pet, Uber Green. How about Uber Scent Free?

[00:56:35.560] 
KAYLA BARNES-LENTZ: Uber Fresh. Uber Toxin Free.

[00:56:37.480] 
MIKE FELDSTEIN: Uber Toxin Free. I love that. So once we tackle that, then we're going to tackle air fresheners and Airbnbs, and then we're going to get that prop plane, and we're going to go in the sky, and we're going to check out those chemtrails.

[00:56:48.920] 
KAYLA BARNES-LENTZ: I think these are all great initiatives. You'll find this funny. Not everyone would, but two or three years ago for Christmas, one of my friends, we were a gym I got into her car and I saw a little tree. You know this little tree? Oh, I know the little tree. I jumped out. I was like, Are you trying to poison yourself? I was like, You have to get that out. I can't go in your car. We had to walk across, go in my car. Anyway, for Christmas, she bought me this white monochromatic little tree as a joke. That's funny. But it's so toxic. Why do little trees exist?

[00:57:23.610] 
MIKE FELDSTEIN: They shouldn't. I know. The perm air freshener is 10 times more searched on Google than air purification. So Ben Azadi, I don't know if you know this guy, but he's pretty awesome in the health space. Great podcast. And when we went for lunch after the pod, he carries a seed oil allergy card with him. So he has this card that goes, I'm allergic to, and then names all the oils. He says, Since I had the card, the server takes it to the chef, and they take it a thousand times more serious. So it's just the seed oil allergy card. So I've been thinking about creating these air awareness cards for people who... Imagine I'd send it home to my customers and they keep it with them. If you see someone sunscreening on the beach or the Uber driver and be in English and Spanish, and it will explain what this is doing to your health. And that way, instead of be like... Because it's a hard thing to approach, right? You see a kid, mom's blasting with sunscreen. You're going to just seem like some crazy lady. It's not going to land. It's not going to be impactful.

[00:58:21.910] 
MIKE FELDSTEIN: But if there was a beautifully designed card, I think with enough thoughtfulness, it could land if it was positioned in the right way or giving Uber driver a card. And maybe if they read it, they get like, sub Starbucks, I don't know what we got to do here.

[00:58:35.680] 
KAYLA BARNES-LENTZ: One time I had to. I very rarely take Ubers, but I had to go on Uber. I had to put my head literally outside. This is when I was living in Ohio. It was freezing cold outside. It was like down pouring snow, and I had to put my head outside of the car because the air freshener, it was a mixed air freshener and the cologne. It was like this horrible- Last night's puke. It was horrible. I agree. I love that. It's really too bad you're not going to make a Jasper air freezer for cars.

[00:59:02.490] 
MIKE FELDSTEIN: Never say never. I have some things on the docket before that. I think the best thing in the car is open the windows. Fresh air is your best friend. This is November 22 to December 2. Code Kayla. $400 off. Take advantage of it.

[00:59:17.780] 
KAYLA BARNES-LENTZ: Please do, guys. I mean, this is so exciting. Thank you for doing that. That's super generous.

[00:59:22.050] 
MIKE FELDSTEIN: My pleasure. Giving the gift of clean air, there is no better feeling.

[00:59:25.290] 
KAYLA BARNES-LENTZ: I love that. I love it. Thank you for being here. Thanks for having me. Absolutely.

[00:59:30.120] 
KAYLA BARNES-LENTZ: This podcast is for informational purposes only, and views expressed on this podcast are not medical advice. This podcast, including Kayla Barnes, does not accept responsibility for any possible adverse effects from the use of the information contained herein. Opinions of their guests are their own, and this podcast does not endorse or accept responsibility for statements made by guests. This podcast does not make any representations or warranties about guest qualifications or credibility. Individuals on this podcast may have a direct or indirect in products or services referred to herein. If you think you have a medical issue, consult a licensed physician.